The idea of creating a sustainable or ethical wardrobe from scratch is, without doubt, a daunting one. There’s the prospect of not being able to wear the brands you’re used to and limiting your choices in terms of trends, not to mention having to spend a little more than you would normally.
All of these concerns are of course valid, but it isn’t as hard as you might think to get started on a sustainable wardrobe – and it’s definitively worth it in the long run.
Here, we have rounded up 10 tips from the experts on how to create a more sustainable wardrobe, without very much effort at all.
Livia Firth, the founder of Eco Age (a company that certifies brands for their sustainability) began the #30Wears campaign to encourage us to only buy an item if we really know that we’ll wear it.
She told us: “The biggest message is every time you buy something, always think, ‘Will I wear it a minimum of 30 times?’ If the answer is yes, then buy it. But you’d be surprised how many times you say no.”
Try to veer away from buying that statement piece you know you are only going to wear for one occasion, and instead invest in something with more longevity that you can wear again and again. Pick more versatile pieces that can be styled in different ways, rather than that one item you know is going to fall out of fashion in no time.